The Players Have Spoken & The Numbers Dont Lie / Plus A Mafia Wars Poll
It seems I hit a cord with the Zynga Games Community with my blog yesterday. It seems from all the Skypes, emails and comments that they are all upset with Zynga.
Is the clock ticking down for the social game giant? I hope not not just because I play the games but for the industry as a whole. Social gaming is big business and if Zynga falls what about the other companies who are investing heavily and trying to use Zynga’s model as a guide. Does it mean the end of social gaming across Facebook or will they learn from the mistakes of the social giant and avoid those issues with the players ?
I think they all will be fine but you never know as this is a very unpredictable business. They players are the ones that keep the social games alive by playing and spending money on virtual items and if they are not happy the wont play and if they aren’t playing they are definitely not spending money. So the motto here is “KEEP THE CUSTOMER HAPPY” which is basically the motto in the real world too.
And remember if the social games fall it could also mean the failure of Facebook who relies heavily on them for alot of their revenue ( 30% of every dollar players spend on the games virtual items and advertising dollars ).
Here are some very scary numbers from Allfacebook.com for Zynga in regards to Mafia Wars. It is time for them to wake up and do something to please their user base. The numbers have been a steady decline for months now going from just over 4 Million in July to it’s current level now of just over 2 Million.
Daily Active Users ( DAU )
3/9/11 – 2,375,905
4/9/11 – 2, 046,710
( – 329,195 DAU )
And the (DAU) numbers are steadily dropping for their other games too. For instance Cityville has dropped over 680,000 in the past month, Farmville has dropped over 1 Million in past month & all of Zynga’s games overall (DAU) base has dropped over 3.8 Million in past month
We are also conducting a Mafia Wars Poll and want your input that we can send right to PAC and Zynga. Also feel free to comment below and tell us your thoughts on how they can fix things. Remember the numbers don’t lie and they are going to have to listen if they expect to survive. Click all that apply to you & please share this poll. We want your voice heard.