Mafia Wars Is Dying And It Is All Zynga’s Fault
Mafia Wars Is Dying !!!
The game Mafia Wars is dying a slow death here on Facebook and the players are not happy about it because it is Zynga that is killing it’s own game.
Mafia Wars, once the crown jewel in the Zynga Game Network, has been seeing a steady decline in the number of players it has playing every month & day. Not due to the players being bored with the game itself but because of the many issues with the game that go unfixed, customer service has gotten bad, the lack of true communication with the players & the overwhelming number of events, missions and various other things Mafia Wars puts out to try to keep the players interest.
Lets look at some numbers so you can first see the decline of players in Mafia Wars. The first graph are the numbers from January 1st of this year and show you where they were and then we will show you where they are as of today according to AppData who track all the games and game companies.
As you can see Mafia Wars had over 19 Million Monthly Active Users (MAU) & over 3 Million Daily Active Users (DAU) now watch the starting and alarming drop in the numbers. If I was going to invest in this IPO I would have to think twice about parking my money here with Zynga as this is happening to all their games.
Huge drop off in the numbers as you can see. They went from over 19 million (MAU) from just January 1st 2011 to just over 7 Million (MAU) as of today July 17th 2011 & from over 3 Million (DAU) to just over 1 Million (DAU) as of today July 17th 2011. If you look at the numbers you would have to say the game will be dead by years end and as an investor it makes you question whether or not you want to invest in a company that has a hard time retaining it players & revenues.
This trend is not only with Mafia Wars but with all their games so it makes you think what am I getting into or do I want to continue to put money into a game that is dying. And that is exactly what the big money players are thinking now.
I know for a fact from talking to various players and others in the community that alot of people who previously spent 1000′s on the game have cut that number down significantly, some have stopped spending completely. Why ? Because Zynga just doesn’t seem to care about the players or the game anymore.
Sure Zynga talks a good game but the players see right through it and know they are full of it. They hold Q & A sessions where they answer the players questions with non answers, even though they get the questions ahead of time and should have the proper answers for the players, or say they will get back to them on it but never do. Don’t believe me watch the Mafia Wars Live show and tell me how many answers were actually given and how many were skirted. They ask family leaders for feedback and then ignore most of it and do what they want. They give their media people hyped up info on upcoming projects that they feel the players want but dont, even after getting feedback from the players saying they dont want it.
Zynga has turned a once great free game into a game that if you want to remain competitive you have to spend money on over priced virtual items. While no one is saying they are not entitled to make money on the game as they do have bills to pay but they have made it so you have to spend money on just about every aspect of the game so basically it is not a free game anymore it is only free to set up. So this has players leaving.
The numerous game issues that go unanswered and are not fixed has also driven players away too. Zynga asks you to submit customer service tickets with step by step of what is happening to you so they can reproduce it and fix it and the players never hear back from them on it so they still have a broken game. When you contact Live Chat, if you can get through, they are basically useless to help fix issues in the game all they do is buy off the player with free loot & reward points and submit a ticket for you and the real issue is never addressed nor fixed.
Next up is the all the new events, missions, and other content added to the game. They come too quick and right on top of one another even though the players ask Zynga to slow down they dont. Thus making the players feel, in most cases. overwhelmed and burnt out trying to keep up to stay competitive in the game. They basically have taken the fun out of the game. Not to mention the unbalanced nature of some of these events and new features like the new Brazil ruby level loot event they just came out with.
The Ruby Loot event is geared to the energy players because regular players just cant get the items or very few as the drop rates are horrible and it cost so much energy to get them thus now making it so the true energy players now are reaching the max attack & defense numbers you can get because there is no limit on how many items you can get. Which leaves the fighters and everyday player out in the cold and frustrated because they cant keep up and stay competitive. this too makes the players quit. And this is just one example there are lots more, like the Raven fiasco & family module, but I would never get done and you would get bored reading it.
Not to forget the fact they seem to gear specific cities toward specific player types now like Brazil is geared toward energy players and I can almost bet the next city will be geared toward the fighters based on just the list of new destination choices, 1930′s Chicago ( Which I think will be the next one ), Toyko & Baghdad. These are all places you have to fight if you expect to survive instead of doing what the players want like destinations like Vegas & Italy which were very balanced and allowed the player to choose what path they wanted to take for their player. And Zynga even says they like the way the do the new destinations so once again they don’t listen to what the players want. Sure they do because they can almost force players to spend money if they want to stay competitive.
The game gone from being fun to being just another money game out there. If it weren’t for the social aspect of the game alot more would be gone and from the rumblings from the players they say that is coming they just are fed up with Zynga and the lack of respect they get especially those who spend a small fortune on the game. They now treat even the platinum & diamond players like second class citizens and that is their bread & butter. Zynga thinks the new players coming in will help sustain them but I can tell you that wont happen as they will see right through them and just leave before they get too involved in the game and are already leaving too.
So as you can see just on these few things I have pointed out that Zynga is the one killing their games. While there are some Zynga Staff members who do try hard to do the right thing by the players it is the studio itself who blocks all their efforts and are really the ones forcing the players to quit the game they have grown to love over the years because they dont listen to the players needs and desires. Shame on you Zynga.
Think about it if you were treated this way in real life by any business would you still support them or buy their products. NO, you wouldn’t and that is what is happening here to Zynga. Do I think they can turn it around ? Sure I do, but only if they change the current way they do things. They seem to forget this company is no longer new and now with the upcoming IPO they are really going to need to do something if they are going to keep the investors happy.
So Zynga change your ways, start REALLY listening to your players and their suggestions as they are the ones who keep you working and helping to assure your bills are paid. Also remember you are not the only game in town regardless what you tell your self. Just because you can boast that you have over 270 million monthly active users it is us the 53 million Daily active users that help keep you in business. If you don’t it will be you who is sleeping with fishes not us as we can do other things.